The Providence Group + Shaw IndustriesIn the latest vlog, The Providence Group VP of Marketing Kelly Fink sits down with Shaw Industries Division Vice President Doug Kenny and Vice President of Purchasing for The Providence Group Jennifer Auer, to learn more about the partnership between the flooring company and the builder, as well the incredible flooring options available to homeowners.

The Providence Group prides itself on going above and beyond when it comes to the quality and design variety of included features. The builder has partnered with multiple manufacturers over the years, known industry-wide for their excellence in order to provide the best products for its homeowners.

“The Providence Group chose to partner with Shaw Industries for flooring products because of their known industry design innovations as well as the durability of their products,” Auer said.

A division of Berkshire Hathaway, Shaw Industries has over 50 years of flooring experience and stands as the world’s largest manufacturer of carpet and a leading supplier of hardwood, tile resilient and laminate floors. With over 22,000 employees worldwide and 30 distribution centers in North America alone, Shaw Industries is a name that homeowners can trust when it comes to their flooring needs.

Shaw Industry’s legacy of leadership and excellence begins its mission: great people, great products and great services. Every day, Shaw Industries strives to serve its dealers and dealer partners the best products available in a timely manner, making sure they put the right products at the right price.

“We spend a lot of time looking at products and the latest trends,” Kenny said. “We want to make sure we provide the best products for our partners from a color perspective, from a style perspective from different veneers.”

Though primarily a carpet manufacturer, Shaw Industries recognizes the popular growth and desire for hard surface products. To create value around the carpet, the company has continued to innovate its product line to bring the best value to homes. The company recently acquired Anderson Hardwoods which has helped them transition from a company that manufactures a product to a company that sources it.

When it comes to home flooring trends, Shaw Industries is seeing a focus on wider widths, longer planks, beveling details and veneers like white oak, but also a comeback of laminate floors. The company offers a wide selection of laminate styles as well as its resilient collection, Floor Tech. Wildly popular for its durability, affordability and low maintenance, this product category offers panels that float on a plank floor with an attached cushion for high home performance. All of Shaw Industries products are engineered to ensure maximum safety and durability. The company also educates homeowners on how to care for their flooring products through brochures and an app that guides homeowners through how to remove various stains.

At Shaw Industries, giving back to both the environment and the community is part of the company’s mission. Shaw focuses on sustainable practices in their plants, zero-waste facilities, truck driving routes and manufacturing centers and are GREENGUARD certified on wood and indoor air quality for their carpets. The company is also committed to supporting organizations like United Way and St. Jude’s Children Research Hospital and is proud of the $10 million in contributions they have given back to then since 2012.

Shaw Industries is very excited to partner with The Providence Group and honored to work with a company that shares the same value of providing quality products and design innovations that go above and beyond homeowner expectations.

“We see the homes they build, the beautiful areas they build in and we just feel like our products, our carpet, our wood, our tile, our resilient floors will certainly enhance the beauty of those homes that they build and just a better experience for their customers,” Kenny said.

Watch the latest vlog below to learn more about Shaw Industries or visit Be sure to subscribe to The Providence Group YouTube channel and never miss another segment!

To learn more about new quality homes from The Providence Group in and around Atlanta, call or text the New Home Navigator at 678-472-0411 or click HERE.